expensive cars.
bigger screen tvs.
designer clothes.
showcase homes.
gratifying stuff.
entertainment that excludes the masses.

it is free-diving sans water.

free-diving is extreme skin diving.
in a nutshell, free divers swim, get propelled, or get pulled deep down hundreds of feet, on one breath, for the sole purpose of breaking a record.

free-divers say it is about experiencing the sea but really it is about ego.
the squadron of scalloped hammerheads swimming in formation go unnoticed as the diver stays focused on the goal.
forget the banded bamboo sharks walking on the sea floor like a salamander-- must surface to do what? oh right...breathe.